» SoHo Gallery for Digital Art

I created a number of interactive marketing projects for the SoHo Gallery for Digital Art. I produced the main site for the gallery, including a separate interactive magazine style site that allowed users to simply navigate a number of looks for the gallery.

I continue to provided technical and design consultation to SGSA on interactive and marketing initiatives.

THE SOHO GALLERY FOR DIGITAL ART is the “heartchild” of John Ordover, son of the late lawyer Jerry Ordover, a leading figure in the Modern Art community. His father’s clients over the years included artists such as Roy Lichtenstein, Frank Stella, Richard Serra, Nam Jun Paik and preeminent gallery owner Leo Castelli.

This is a turntable of a model created for marketing purposes for the SoHo Gallery for Digital Art.

SGDA 3D turntable

The model was commissioned to show the video and slide capabilities to potential clients. The render was produced in a high-end realtime rendering engine, KeyShot, allowing clients to see realtime video on the screens, instead of the matte white color now present.

SGDA site

This video demonstrates the user experience on the SGDA main and SoHo Gallery magazine style sites.

Learn more at the SGDA main site « View the project live

Learn more about the SoHo Gallery site « View the project live

« back to portfolio